Google Ads has evolved into one of the most trusted and transparent advertising platforms in the world. To maintain this trust and protect users from misleading ads, Google introduced the Advertiser Verification Program—a mandatory identity and business verification process for advertisers across the globe.

For marketers, agencies, and brands, understanding this process is not just important—it’s strategic. Whether you're running ads in India or internationally, advertiser verification directly impacts campaign continuity, ad approvals, and account credibility.

This guide breaks down the verification process, why it matters, and how marketers can navigate it smoothly.

⭐ Why Google Introduced Advertiser Verification

Digital advertising now demands more transparency and accountability. Google’s goal:

✔ Build user confidence
✔ Reduce fraud
✔ Improve advertising ecosystem quality
✔ Give users visibility into who is behind an ad

Once verified, your ads display an "About the Advertiser" section showing your:

• Legal business name

• Business location

This added transparency builds long-term trust.

⭐ Where Marketers See the Impact

Your ads will show a small icon → clicking it reveals:

➡ “Why this ad?”
➡ “About this advertiser”

A clear identity increases:

✔ Click-through rates (CTR)
✔ Brand trust
✔ Conversion probability

For marketers, this is an indirect performance boost.

⭐ Step-by-Step Overview of Google Advertiser Verification

Google notifies advertisers through email and an in-account alert. Once selected:

⏳ You get 30 days to start
⏳ 30 more days to complete

Missing deadlines = Account suspension.

The process is divided into 3 major parts:

1️⃣ Business Information Questionnaire

Google asks fundamental questions to understand your advertising intent:

• Are you an agency or direct advertiser?

• Who funds the ads?

• What products/services you promote?

• What industries you operate in?

This helps Google classify your business category correctly.

2️⃣ Identity Verification (Mandatory)

Google verifies:

✔ A government-issued ID
✔ Account admin name
✔ Payment profile administrator

Only authorized users can submit identity verification.

For agencies, sometimes both the agency and the client must verify.

3️⃣ Business Operations Verification (Conditional)

Depending on your responses, Google may ask for:

• Business registration certificate

• Proof of brand authorization

• Product/service documentation

• Website and operational details

• Third-party agreements

This ensures your advertising claims are legitimate.

⭐ Industry-Specific Verification Programs

Some industries require additional approvals:

 Political / Election Ads

Mandatory verification + “Paid for by” disclosure.

 Gambling & Gaming

Advertisers must:

• Target allowed countries only

• Avoid minors

• Follow local licensing rules

Separate verification for each country.

 Healthcare / Medicine

Google restricts:

❌ Online pharmacy ads without certification
❌ Prescription drug keywords without authorization

Requires legal confirmations & regional approvals.

⭐ How Marketers Can Prepare Strategically

To avoid disruptions:

✔ Keep documentation ready

Business registration, GST/Tax records, authorization letters.

✔ Ensure consistency

The name on ID, domain registration, and billing profile must match.

✔ Make websites compliant

Include:

• About Us

• Contact info

• Refunds/Shipping policies

• Privacy policy

✔ Agencies must coordinate with clients

Verification failures affect all active campaigns.

⭐ Marketer Tip: Verification Isn’t a One-Time Task

Google may re-initiate verification if:

• Business info changes

• Suspicious activity is detected

• You run ads in new regions

• You promote sensitive industries

⭐ How AdCouponStore.com Helps You Get Verified (India + International)

At AdCouponStore, we specialize in assisting:

✔ Individual advertisers
✔ Agencies
✔ Small & medium businesses
✔ E-commerce brands
✔ International advertisers running Indian campaigns

We provide:

• Complete advertiser verification assistance

• Document review & preparation

• Fixing errors or rejected submissions

• MCC-level verification guidance

• Compliance checks for landing pages & payment profiles

• Specialized help for election, healthcare, or gambling categories

Our team ensures your ads run smoothly without suspension.

⭐ Final Thoughts

Google Ads Advertiser Verification is now a core part of advertising strategy—not just compliance.

For marketers, it ensures:

✔ Platform trust
✔ Brand credibility
✔ Stronger performance
✔ Lower risk of disapprovals

If you want expert help completing advertiser verification in India or any other country, AdCouponStore.com is here to support you with end-to-end guidance.

Contact Us

Website: adcouponstore.com
Mobile / WhatsApp / Zalo / Viber / Telegram: +91 9166442829
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Email: adcouponstoreindia@gmail.com